Cultural Strategy
Old Spitalfields Market, London
2006 - ongoing
CLIENT:Ballymore Properties
PARTNERS:
Jestico + Whiles Architects
Julian Harrap Architects
Kinetica Museum
Futurecity was appointed by Ballymore Properties to develop a cultural strategy for Old Spitalfields Market which would promote and reinforce the market's position as a dynamic cultural hub at the heart of a neighbourhood that is both historic and trendsetting.
The Futurecity strategy has defined a new 21st century identity for Spitalfields as a 'Cultural Market', encompassing imaginative ideas on how to brand the gates, lighting and signage of the market; a list of the types of activity possible within its walls and finally how a temporary use of the new retail units for cultural outcomes can add to the long term value of the market.
Old Spitalfields Market has now seen a large number of cultural organisaions use the market, inluding Kinetica who took a large space for a year for their Museum, the Spitalfields Festival and most recently the relocation of Craft Council's 'Origin' showcasing the best of original contemporary craft.
View more information about this project