THE UK'S LEADING CULTURAL AGENCY

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The Billboard Project

Youth focused Culture and Regeneration project

Thames Gateway
2006


CLIENT:
Creative Partnerships

PARTNERS:
EEDA
Arts Council East
Thurrock Borough Council
Basildon Borough Council
Southend Borough Council
Atelier One
Tyler Hayhurst
Channel 4 Talent

Futurecity were appointed by Creative Partnerships in 2006 to lead a major culture and regeneration project in the Thames Gateway region entitled 'Billboard Project', co-funded by EEDA and Arts Council East.

Billboard is a post-box red, 16 ton, 10 metre long, state of the art 'Media Lab', based on the construction and form of a sea container. The Lab metamorphoses into a fully equipped film studio, a consultation space, a project workshop and a project exhibition space. The hybrid mix of 'pimp my ride' and 'transformer' was launched at Averley School in Thurrock in January 2007 before moving to schools in Basildon and Southend.

Tate Modern used the Lab in June 2007 as part of the Architecture Foundation's DEBATE LONDON. Young people from across London used the Lab as part of the 'Generation London' Youth Debate. 

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