The New Murabba will create an innovative downtown district for Riyadh, offering an outstanding leisure, shopping, entertainment and living experience, and creating a must-visit destination in the city.

The district will put Riyadh on the global stage as a future-forward new world city, one that brims with youthful energy, creativity and dynamism. Cultural placemaking is key to realising the ambition, and our work has embedded the vision through the masterplanning process.

Developed through intensive collaboration with client and design teams we interrogated the masterplan to create the conditions for a portfolio of creative placemaking interventions, from public art to creative infrastructure solutions. Our work identified responsive cultural narratives that build the identity of distinct districts in the masterplan – contributing to place-understanding and wayfinding.

Harnessing the opportunities offered by both the urban and natural environments, our inspirational approach will contribute to a growing cultural scene in Riyadh. Now in detailed masterplanning stage, we are further developing the delivery guidelines that will make the vision a reality as the development undergoes construction.