We create cultural strategies for developments of all scales – from urban masterplans to individual sites – defining a site’s ‘cultural DNA’ and connecting it to its wider context through vision-led projects and partnerships. Our work includes placemaking frameworks and cultural plans tied to planning. These strategies support planning applications, inform business models, and embed culture into urban design to unlock stakeholder support and long-term value.

We transform visionary and strategic ideas into actionable, site-specific programs and projects. Through an implementation plan, we work closely with developers, design teams, and stakeholders to integrate cultural elements into every phase of a project, from design to delivery. Our approach ensures that cultural initiatives are seamlessly embedded within the development process, driving long-term value and creating vibrant, engaging environments that resonate with communities.

We match-make between property development and the cultural sector, enabling inspiring creative partnerships between new development and culture, whether music venues, galleries and museums, artist studios, or creative industry clusters. Our brokering service includes sourcing the partner organisations and developing the financial and spatial relationship up to MOU and Heads of Terms. As brokers, we support both parties through the process of negotiation, legal support, financial planning and communications.

Futurecity provides expertise and advice on the use of arts and culture to enhance brand perception and recognition. We develop unique partnerships with the worlds leading cultural institutions, aligning the power of major cultural brands to our client projects. We work with client teams to set out opportunities to connect with big ideas through brand partnerships, activations and events.

Our expert team can provide cultural and placemaking knowledge and insights for talks and workshops. We generate and publish thought leadership around the role of creative and cultural placemaking across a range of global platforms and media.