East Village sits at the epicentre of innovation District for East London, A birds-eye view of the area set out a world class constellation of big ticket cultural and creative industry sites. Futurecity’s Cultural Strategy included an ‘Embedded Arts’ cultural programme that offers Get Living unique opportunities for commissioning, collaboration and partnership.

The ambitious programme provided the catalyst for a new creative neighbourhood through creative ideas for interventions that help to connect the village to the culture led businesses, museums, universities, and creative industries in the area. The Cultural Placemaking Strategy for East Village placed creative tech and positive fashion at the heart of the narrative focused on creativity and culture.

The arts and crafts help create a unique identity, from public art, signage and wayfinding, street furniture, seating, lighting, awnings, ironwork through to more strategic ideas linked to colour, pattern, materiality and collaboration on large-scale, ambitious architecture, infrastructure and landscape projects for blocks N16, 18 and 19.

The Strategy positioned East Village as the residential and commercial hub gateway to the Fashion District and East Bank (V&A East, London College of Fashion, BBC Sadlers Wells and UCL East) a unique location for renters, residents, and creative entrepreneurs.

To support Get Living’s ambition to build a “Fashion Led Creative Industries Cluster” in East Village, Futurecity recommended and brokered a series of partnerships at 'The Lab E20', a meanwhile space designed by Christopher Raeburn for culture, community and experimentation with the leading organisations across biotech, retail, craft, exhibition, and design.