Futurecity’s Cultural Strategy for Wood Wharf set out a framework for creating a distinct cultural identity within Canary Wharf, engaging both surrounding East London communities and the area’s daytime working population. The strategy sought to establish a retail, residential and public realm offer that complements - rather than replicates - the corporate character of the wider financial district.

At the heart of the strategy was a suite of six deliverable cultural programmes designed to embed culture into Wood Wharf from the earliest stages of development. These programmes ranged from temporary arts and events during construction to the long-term creation of a ‘liquid high street’, shaped by artisans, makers and independent operators to support a high-quality, experience-led retail environment.

The strategy identified cultural partners from East London’s leading arts organisations as potential users of flexible spaces for visual and performing arts. These were envisioned as moments of urban theatre and discovery within the public realm, showcasing London’s creative talent to local, national and international audiences.

As Wood Wharf evolves into a new waterfront neighbourhood with extensive retail, leisure and public space, the cultural strategy supports an active, year-round programme of events and animation. Early delivery has included street food markets and seasonal activities that contribute to Canary Wharf’s wider cultural offer, ensuring Wood Wharf functions as a lively, inclusive and culturally distinctive destination.

Images via CWG